Living the Dream

Alright, so I have mentioned before that I am living the dream here in Chicago now....but a funny thing happens, when people ask me what I do and I tell them public relations they often ask, "what's that?" What's that? Let me break it down for you with this definition: People who work in the public relations industry are generally known as public relations specialists, communications specialists, or media specialists. Their primary function is to serve as advocates for their employers—businesses, hospitals, universities, nonprofit associations, and other organizations that wish to build and maintain positive relationships with the public. During a typical day, a public relations specialist may perform a wide variety of tasks. Writing press releases, booking speaking engagements, planning publicity events, managing business contacts, responding to consumer concerns, and diffusing potential conflicts are just some of the many duties that may be part of the job description for someone working in this industry. When developing a public relations plan, the public relations specialist typically follows a six step process. Research: Preliminary research helps the professional understand the variables within the case. Strategic planning: Data must be worked into a comprehensive plan of action that answers all key questions. Counseling: Experienced public relations professionals understand the importance of seeking input from others before implementing a plan. Internal education: Everyone affected by the plan must be informed of what steps will be taken. Action: The plan must be carried out, with careful notes taken to document progress. Evaluation: Determining if the plan was successful helps develop a course of action for future public relations efforts. We write, we coordinate interviews, we tweet, we post, we research, we monitor news....etc, etc. PR has also been established as the second most stressful job behind doctors. It's true. The joke in PR is "Remember, we're not saving lives!" ....and it's so funny because everyone acts like that is exactly what you're doing. I'm drawn to it because it can be so dynamic and challenging...but at the same time I have days (like today) where I feel like I'm going to have to start wearing a wig because I'm going to rip out my hair! But to give a real inside look at what a day in the life of a PR professional is like I want to share this blog with you. http://99problemsbutapitchaintone.tumblr.com/ So, this is the dream. I living in the big city working at my big girl job living the big city girl life. Theme song of the post is that one from the Devil Wears Prada

. Enjoy